There are many steps involved in optimizing your website for search engine visibility. SEO translation begins with your keywords. Just translating words from one language to another is not enough. Your keywords must be translated and tested to ensure that foreign users will be able to type in your translated keyword. This process is called keyword localization, and involves making changes to your website’s copy to conform to the culture of the target country. Keyword translation requires some basic knowledge of website copywriting and keyword research.

Keyword research

The best way to ensure that you’re using the right keywords for your content is to perform SEO keyword research for your website. The more research you do, the better, as it will help you understand what topics are popular with your target audience and how you can tailor your content to appeal to them. Here are three key elements of keyword research that you should pay attention to:

Meta tags

Using meta tags for SEO translation for your website is critical for the overall success of your website. Meta tags lend credibility to your website in Google’s eyes, and are vital for its inclusion in final rankings. Our team of international SEO specialists create and implement meta tags for your website to ensure maximum search engine visibility. Moreover, we make sure to optimise your URLs, as well. Google looks for URLs that contain relevant keywords, and these should be ideally written and optimized.

Meta descriptions

When translating Meta descriptions for SEO translation for your website, it’s crucial to use keywords that match the content on your pages. Make sure to translate both the meta description and the title tag using the correct keywords, rather than conflating them with the code of the translated website. The goal of a meta description is to capture the attention of a searcher and provide useful information. The meta description should also include the ALT text for images.


When translating your website for a foreign language, you’ll need to ensure that the copywriting process reflects the local culture. For example, if you’re trying to market glasses in London, you’ll need to ensure that the content includes the words “glasses, London.” In order to be found, your content should include specific keywords that are specific to that location. You can use the keywords to increase your website’s visibility, advertise specific products and services, or even expand your web presence beyond your home country. Copywriting for SEO translation for your website can help you meet this goal and increase the number of potential customers.


Search engine optimization (SEO) is essential for your website, as it will ensure that your site is visible to search engines. By doing so, you will have a better chance of getting higher page rankings. For more information, read our article on SEO for WordPress. By following these steps, you will have a user-friendly SEO translation for your website. After all, you should have a great user experience, so that your visitors will return.

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