How to design virtual event environments that engage attendees and keep them interested? The 2021 SBC Digital Summit created a virtual event space that mimicked the look and feel of the physical conference center. The Networking Lounge, for example, featured a chat window and appeared to be an actual lounge. Virtual environments help attendees engage with the event content and interact with each other. Virtual event spaces can be distinguishable through design elements such as a virtual map.
When planning a hybrid event, consider the goals of your audience, the technology you’d like to use, and any risks you’d like to take. For example, a company may plan a product launch event but want to get a deeper understanding of the market. To accomplish this, they created a landing page that offered a livestream and asked remote viewers to complete a form. The result was a hybrid event that broadened the audience of the overall event, created an exclusive event for remote attendees, and allowed for better demographic conclusions.
For those who cannot attend the conference in person, pre-recorded sessions can offer a high-quality video of the keynote speakers or other content, and can even include audience engagement activities. While a 50-minute keynote can be challenging to condense into 20 minutes, they are more digestible when available for viewing on-demand. When planning a hybrid event, consider your primary audience.
Interactive event maps
If you’re planning an event, consider how an interactive map can help people navigate your space. If you can provide them with a map that is both visually appealing and intuitive, you can inspire bold ideas that will make attendees feel more engaged, curious, and self-reliant. Interactive maps can also be used to share locational information, and you can even provide multi-lingual maps to accommodate a diverse audience.
The future of events is increasingly digital, and that means designing experiences that cater to different types of audiences. These features will help to reduce the number of touchpoints, control crowd flow, and maintain social distancing. Adam Goodyer, CEO of Realife Tech, explains the future of event technology. Digital in-app ticketing will eliminate the need for paper tickets and the hassle of waiting outside for friends. Mobile ordering will be available in-app and people will order from their seats.
Engaging virtual attendees
Digital event planners in India can engage virtual attendees in a variety of ways. Games and giveaways can encourage interaction and participation, and high-touch experiences can include private social media groups or trivia. For example, virtual event planners can organize a trivia contest or arrange for a raffle of gift certificates, or host a group meditation or yoga session. They can even sponsor a fitness instructor who will lead the session. Once the participants sign up for a wellness session, the virtual event planner can send the fitness equipment to the instructor.